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Salone del Gusto and Terra Madre: A Single Event

This year, the Salone del Gusto and Terra Madre will become one. This great innovation is a historic moment for the entire international Slow Food movement, for Turin, for Piedmont and for all the faithful visitors who have been following the Salone del Gusto since its debut in 1996.

The union of the two events is the fulfillment of a process that began in 2004, the year Terra Madre was first held. Since then, as part of a conscious decision, they have steadily drawn closer and closer. The world of food and gastronomy cannot neglect those who work the land, who regularly transform nature into culture, who feel the weight of ecological, climate, economic and social problems growing more and more suffocating every day.

The Salone del Gusto and Terra Madre 2012 is presenting itself as a great collective narrative, completely open to the public. This will be the first time that anyone who is interested can attend the Terra Madre meetings. The stories of people and places will be the starting point as the network of food communities weaves together with the incredible patchwork of the Salone, made up of producers, chefs, Taste Workshops, educational activities, Slow Food Presidia and more. It will enrich it and offer new opportunities to visitors, on top of all the classic events and a rich program of conferences. The stories of the special guests of the Salone del Gusto and Terra Madre 2012 show us how we can change the paradigm that governs this world in crisis, using food as the key. And they show that we can do something good for our health, the environment and the production system without giving up the pleasures of food and conviviality.

That’s why we have chosen as this year’s slogan, “Foods that change the world.” Our project is revolutionary, and demands a new way of thinking: Food for thought, thought for food.

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